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The earliest online dating platforms launched in 1995.Now, barely 20 years later, one third of all marriages begin online.
The only other meeting opportunity that increased during the same time was meeting at bars or restaurants, which is how 22 percent of millennials surveyed in 2015 met their significant others.
"Our model predicts that, on average, marriages created when online dating becomes available last longer than those created in societies without this technology," they wrote.
See also: 25 Hinge Couples To Make You Believe in Love Again Overall, Ortega and Hergovich's models demonstrated that online dating isn't an innocuous fad: while it doesn't seem to have the negative effects some may have expected from talking to strangers online, there are major benefits available with the rise of virtual dating.
But it's clear that the digital revolution hasn't only been shaped by the human appetite for sex and companionship; it's changed the way we form relationships.
Economists Josue Ortega from the University of Essex and Philipp Hergovich from the University of Vienna wanted to know just how the rise of digital match-making has affected the nature of society.